There is no such thing as the best SEO strategy for every business. Every business is unique and therefore has different SEO requirements that should focus on specific techniques to provide the greatest success.
However, there are top SEO techniques that should be included in every strategy no matter what:
- Content Addition
This is probably the most important, useful and oldest SEO technique. It consists of adding different types of content such as short blog posts, longer articles, press releases to your website on a regular basis. The content should be of a high quality (no spelling or grammar errors), informative as well as relevant to your business and visitors to your website.
It is essential that a set of optimal keywords be identified and included in the content. These keywords should be relevant to the search criteria used by internet browsers in finding the products or services that your business provides. Keywords or search phrases should be included in the title, the body of the content as well as the URL or web page address for maximum impact.
It is however important not to overuse keywords in content. Keywords should never affect the flow of the writing or appear too many times as this could result in penalties that will negatively have an impact on a search engine ranking.
- Link Building
Apart from finding your website through a search engine, the best way for internet users to locate your business online is through links to other sites. Not only does it provide an alternative means to attract greater traffic to your website but also provides a better means for search engines to locate, crawl and index web page addresses to their databases.
Links should always be relevant to your business. This means that a quality link will only be referred from a site that has something in common with your area of business, products or service offerings.
- Use Experience
This is a relatively new area of SEO marketing as search engines have only started putting greater value on user experience in ranking websites over the last couple of years. The factors that affect user experience include:
– Site speed. SEO techniques can be used to improve site speed so that internet users don’t leave before a web page has loaded.
– Content length. Internet users prefer shorter content that is packed with information.
– Traffic. The greater the amount of traffic to your website, the better the user experience.
– How long visitors stay on your site and how often they return.
It is also essential to have your website optimized for mobile devices. The majority of internet users are employing mobile devices rather than traditional laptops or computers to access, interact and perform transactions online. A site that is not optimized for mobile devices will just not meet the required user experience criteria which will result in penalties.
The best SEO strategies for most businesses will take into account their unique requirements to provide a comprehensive service.